NOTE: Eye shadow is meant to highlight and define the eyes.  Eye shadow is employed to create depth to bring out the beauty of the eyes.  A dark color used on the lid will make the attention appear smaller, whereas a lighter color can create it appear larger. That’s what eye shadow is regarding creating illusions.  These are the basic techniques for the following eye shapes:
Little eyes: Don’t use an excessive amount of shadow or liner – it can make you eyes look smaller. Apply a light-weight color on eyelid, use a darker color in the crease and use a highlighter underneath the brow.
Giant eyes:  Wear darker shadow on the lid and extend it to the crease. Use a flat color underneath the brow to highlight.
Deep-set eyes: Use light colours on the eyelid and beneath the brow. Use a medium color within the crease.  Emphasize the outer corners with shadow.
Wide-set eyes:  Use darker colors on the inner corners of the eye.
Hooded eyes:  Apply lightweight colors on the lid.  Use darker colors from the middle of the eyelid to the outer corners and blend.
Round eyes:  Create round eyes longer by using color all around and extending toward the outer corners.
Asian eyes:  Apply highlighter below the brow. Use light-weight shadow on the inner of the lid and a darker color on the outer half.
TIPS:
1.    Lightweight colors cause the eyes to open, dark colors can cause the eyes to recede
2.    If you’ve got very light skin avoid dark shades
3.    Be careful with shimmer – they can bring attention to imperfections and wrinkles.
4.    The eye area is can show age, don’t tug on the skin.
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